Course curriculum

    1. Introduction

    2. What is a Microcredential?

    3. Skills Related to Event Marketing

    4. AGENDA

    5. SWOT Analysis

    6. Example of Strengths

    7. Examples of Weaknesses

    8. Examples of Opportunities

    9. Examples of Threats

    10. Demographic and Psychographic Marketing Analysis

    11. Demographic Marketing Analysis

    12. Psychographic Marketing Analysis

    13. Psychographic Market Analysis Segmentation Variables

    14. Purpose of Psychographic Analysis in Event Marketing

    15. Finding Your Target Market

    16. Event Example in Cape Breton

    17. Hike the Highlands Festival 2023

    18. Event Overview

    19. Partners

    20. Festival de la Mi-Careme 2023

    21. Event Overview

    22. Partners

    23. Stakeholder Engagement

    24. Video Stakeholder Engagement

    25. Stakeholder Communication & Relationship Building

    26. Review

    27. Media Channels

    28. Digital Marketing: Strategies

    29. Examples of Digital Marketing Strategies

    30. Video: Cape Breton Miner’s Museum

    31. Video Play: Cape Breton Miner’s Museum

    32. Video: North River Kayaks

    33. Video Play: North River Kayaks

    34. Instagram

    35. Instagram: Related Pictures

    36. BLOG: theresashoeforthat.com

    37. BLOG: Davey & Sky

    38. Website

    39. Website Cont:

    40. Websites: The Gaelic College

    41. Archer's Edge: Website

    42. Review: Event Marketing

    43. Assignment Background

    44. Assignment Specifics

    45. Email to:

    46. Thank You

About this course

  • Free
  • 46 lessons
  • 0 hours of video content

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